Intentional marketing a practical guide for librarians
"User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strat...
| Autore principale: | |
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Lanham
Rowman & Littlefield
[2018].
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| Serie: | Practical guides for librarians
51 |
| Soggetti: |