00000cam a22000008i 4500 UP-99796217612991780 Buklod 20231116083130.0 m o j ta 231116s2018 xx d |||| || | 9781538108482 (pbk. : alk. paper) (iLib)UPD-00397771395 DLC DLS rda eng DMLUC Z 716.3 O88 2018 Ottolenghi, Carol author. Intentional marketing a practical guide for librarians Carol Ottolenghi. Lanham Rowman & Littlefield [2018]. xviii, 169 pages illustrations 28 cm. text rdacontent unmediated rdamedia volume rdacarrier Practical guides for librarians 51 Includes bibliographical references and index. Intentional marketing & your library -- Cultivating your library's #1 stakeholder group and marketing force -- Adopt and adapt: marketing ideas come from everywhere -- Artifacts are not just for archeologists -- Branding, social media & communications best practices -- Content is king! (and not just in social media) -- Digitizing with intent -- Using displays and exhibits to strut your (library's) stuff -- Outreach is just getting into their space -- Programming to market -- Spreading the word intentionally: word-of-mouth-marketing. "User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"--Provided by publisher. Libraries Marketing. FO UPD DLS Z 716.3 O88 2018 Book