TY  - THES
T1  - A comparative study of the ideologies in selected television advertisements of Jollibee and McDonald's in the context of Filipino cultural identity
A1  - Sesuca, Princess Marielle S.
A2  - Feliciano, Rosa Maria T.
LA  - English
YR  - 2013
UL  - https://tuklas.up.edu.ph/Record/UP-99796217612991776
NO  - Vita.
KW  - Advertising : Food service.
KW  - National characteristics, Philippine.
KW  - Television commercials : Philippines.
ER  -