A comparative study of the ideologies in selected television advertisements of Jollibee and McDonald's in the context of Filipino cultural identity

Bibliographic Details
Main Author:	Sesuca, Princess Marielle S. (Author)
Corporate Author:	University of the Philippines. College of Mass Communication
Other Authors:	Feliciano, Rosa Maria T. (adviser.)
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Advertising > Food service. National characteristics, Philippine. Television commercials > Philippines.