Going beyond 30 seconds management and culture in the television commercial production process

"This study aims to explain the phenomenon of television commercial production in the Philippine by describing the processes involved then giving meaning to these processes. In order to do that, the management and culture aspects of TVC production were examined. For management, the framework th...

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书目详细资料
主要作者: Yu, Faye Ananda Cruz 1991- (Author)
其他作者: Austria, Fernando Jr., A. (adviser.)
格式: Thesis
语言:English
出版: Quezon City University of the Philippines Diliman 2013
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