Going beyond 30 seconds management and culture in the television commercial production process

"This study aims to explain the phenomenon of television commercial production in the Philippine by describing the processes involved then giving meaning to these processes. In order to do that, the management and culture aspects of TVC production were examined. For management, the framework th...

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Chi tiết về thư mục
Tác giả chính: Yu, Faye Ananda Cruz 1991- (Tác giả)
Tác giả khác: Austria, Fernando Jr., A. (adviser.)
Định dạng: Luận văn
Ngôn ngữ:English
Được phát hành: Quezon City University of the Philippines Diliman 2013
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