00000ctm a22000003a 4500 UP-99796217612991753 Buklod 20260422132911.0 ta 260422s2013 xx d |||| || | (iLib)UPD-00397771365 DMC rda eng Yu, Faye Ananda Cruz 1991- author. Going beyond 30 seconds management and culture in the television commercial production process Faye Ananda Cruz Yu ; Fernando A. Austria, Jr., adviser. Quezon City University of the Philippines Diliman 2013 xii, 145 leaves color illustrations 28 cm text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis Bachelor of Arts in Broadcast Communication University of the Philippines, Diliman. College of Mass Communication April 2013 Available to the general public. "This study aims to explain the phenomenon of television commercial production in the Philippine by describing the processes involved then giving meaning to these processes. In order to do that, the management and culture aspects of TVC production were examined. For management, the framework that was used was Rodriguez and Echanis' "The Five Fundamentals of Management" (1997) which are: planning, organizing, stafing, directing, and control. For culture, Felipe Jocano's concept of the Filipino corporate culture was employed. These were applied to four case studies of productions from one of the country's top production houses, Unitel. Following the five fundamentals framework, key themes were identified in these cases and were compared with the standards set by Rodriguez and Echanis. Through this, the points of what constitutes an effective television commercial were also identified. One of these points was the impact that Filipino culture has on management. This thesis can be considered as a manual on how to produce effective television commercials in the Philippines." Adversiting Research. Television commercials Philippines. Television commercials Production and direction Philippines. Austria, Fernando Jr., A. adviser. FI UP UPD DMC LG 993.5 2013 M3 Y8 Thesis