Idenfying preferred insurance products using multinomial logistic regression, classification trees, and random forest
Abstract (Targeting is one of the strategies implemented by marketers to achieve efficiency in the promotion of its products. In the life insurance industry, targeting can be useful to achieve higher penetration in the market. However, it is still a challenge to adopt this methodology in the industr...
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| Materyal Türü: | Tez |
| Dil: | English |
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