Consumer engagement with the Facebook pages of the top corporations in the Philippines
"From being part of traditional marketing, consumer engagement has now been present online specifically on social media. With the growth of social media these past years, corporations have utilized these sites for them to communicate and interact with their consumers. This study looks into cons...
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| Формат: | Диссертация |
| Язык: | English |
| Опубликовано: |
2015
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