00000ctm a22000003a 4500 UP-99796217612956387 Buklod 20190212182834.0 m |o d | ta 190212s2015 xx d r |||| u| (iLib)UPD-00397767678 DMC rda eng Tolentino, Juan Miguel Ala 1994- author. A study on the effectiveness of the editorial cartoons of the Philippine Collegian Juan Miguel Ala Tolentino. 2015. xiii, 72 leaves illustrations text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis (A.B. Journalism)--University of the Philippines Diliman 2015. "This study examines the effectiveness of the editorial cartoons in the Philippine Collegian, the official student publication of the University of the Philippines Diliman, focusing on the perception of the readers of the publication. The research was guided by two theories, Grice's (1981) conversational implicature theory and Fisher's (1989) narrative paradigm theory, and supported by the concepts of the elements (Jimoh, 2010) and functions (De Sousa and Medhurst, 1982) of editorial cartoons. The editorial cartoons studied were taken from Collegian issues from the school year 2014-2015, during which the resaerch was conducted. To gather pertinent data, the researcher employed two methods: surveys within a saple limited to current first-year students (to ensure that the sample will be students who have a fresh perspective on the publication and its editorial cartoons), and focused interviews with the editor-in-chief, the graphics editor, and one of the illustrations of the publication." Caricatures and cartoons Themes, motives. Editorial cartoons. Tolentino, Juan Miguel Ala author. Katigbak, Evelyn adviser. University of the Philippines Diliman. College of Mass Communication. FI UP UPD DMC Thesis