A study on the effectiveness of the editorial cartoons of the Philippine Collegian

A study on the effectiveness of the editorial cartoons of the Philippine Collegian

"This study examines the effectiveness of the editorial cartoons in the Philippine Collegian, the official student publication of the University of the Philippines Diliman, focusing on the perception of the readers of the publication. The research was guided by two theories, Grice's (1981)...

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Bibliographic Details
Main Authors: Tolentino, Juan Miguel Ala 1994- (Author), Tolentino, Juan Miguel Ala (Author)
Corporate Author: University of the Philippines Diliman. College of Mass Communication
Other Authors: Katigbak, Evelyn (adviser.)
Resource Type: Thesis
Language:English
Published: 2015.
Subjects:
Caricatures and cartoons > Themes, motives.
Editorial cartoons.
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007 ta
008 190212s2015 xx d r |||| u|
035 |a (iLib)UPD-00397767678 
040 |a DMC  |e rda 
041 |a eng 
100 1 |a Tolentino, Juan Miguel Ala  |d 1994-  |e author. 
245 1 0 |a A study on the effectiveness of the editorial cartoons of the Philippine Collegian  |c Juan Miguel Ala Tolentino. 
264 1 |c 2015. 
300 |a xiii, 72 leaves  |b illustrations 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 |a Vita. 
502 |a Thesis (A.B. Journalism)--University of the Philippines Diliman  |d 2015. 
520 3 |a "This study examines the effectiveness of the editorial cartoons in the Philippine Collegian, the official student publication of the University of the Philippines Diliman, focusing on the perception of the readers of the publication. The research was guided by two theories, Grice's (1981) conversational implicature theory and Fisher's (1989) narrative paradigm theory, and supported by the concepts of the elements (Jimoh, 2010) and functions (De Sousa and Medhurst, 1982) of editorial cartoons. The editorial cartoons studied were taken from Collegian issues from the school year 2014-2015, during which the resaerch was conducted. To gather pertinent data, the researcher employed two methods: surveys within a saple limited to current first-year students (to ensure that the sample will be students who have a fresh perspective on the publication and its editorial cartoons), and focused interviews with the editor-in-chief, the graphics editor, and one of the illustrations of the publication." 
650 0 |a Caricatures and cartoons  |x Themes, motives. 
650 0 |a Editorial cartoons. 
700 1 |a Tolentino, Juan Miguel Ala  |e author. 
700 1 |a Katigbak, Evelyn  |e adviser. 
710 2 |a University of the Philippines Diliman.  |b College of Mass Communication. 
905 |a FI 
905 |a UP 
852 1 |a UPD  |b DMC 
942 |a Thesis