00000ctm a22000003a 4500 UP-99796217612956381 Buklod 20190212181115.0 m |o d | ta 190212s2015 xx d r |||| u| (iLib)UPD-00397767672 DMC rda eng Pineda, Kristine Juan 1993- author. The company as a citizen a study on how top companies manifest corporate citizenship, in their accomplishments of philanthropy through their corporate foundations Kristine Juan Pineda. 2015. xi, 127 leaves color illustrations text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis (A.B. Communication Research)--University of the Philippines Diliman 2015. "This study presents how corporate foundations manifest the corporate citizenship of the companies they represent. Corporate Citizenship pertains to the relationship of business and the society. According to Carroll (1979) society expect business to fulfill four responsibilities which are economic, legal ethical and philanthropic in nature. The study however focuses only on how Philanthropic responsibilities are met by three companies, through their corporate foundations namely : Metrobank Foundation, One Meralco Foundation and ABS-CBN Lingkod Kapamilya Foundation. In the case of Metrobank, it is desire to promote the culture of excellence and the need to give back to the community, which enabled the foundation to establish various social programs that recognize and empower key members of society. With Meralco, it is the Filipino values of 'malasikt' (concern) and 'makabayan' (nationalism) that has allowed the organization tot hive in its endeavor of providing electricity and other forms of aid to raise awareness and connect people together, that has made it possible for the Foundation to conduct various programs in the areas of child care, environment and education. The study was also able to find out the various means by which the Foundations publicize their corporate citizenship. It was seen that both conventional mass media (i.e. television, radio and print) and new forms of media (i.e. corporate websites, social media, etc.) are utilized by the Foundations to communicate to their internal and external stakeholders. Social responsibility of business.". Corporations&xCharitable contributions Philippines. Corporations Moral and ethical aspects. Pineda, Kristine Juan author. Pernia, Elena E. adviser. University of the Philippines Diliman. College of Mass Communication. FI UP UPD DMC Thesis