| Tóm tắt: | "This study presents how corporate foundations manifest the corporate citizenship of the companies they represent. Corporate Citizenship pertains to the relationship of business and the society. According to Carroll (1979) society expect business to fulfill four responsibilities which are economic, legal ethical and philanthropic in nature. The study however focuses only on how Philanthropic responsibilities are met by three companies, through their corporate foundations namely : Metrobank Foundation, One Meralco Foundation and ABS-CBN Lingkod Kapamilya Foundation. In the case of Metrobank, it is desire to promote the culture of excellence and the need to give back to the community, which enabled the foundation to establish various social programs that recognize and empower key members of society. With Meralco, it is the Filipino values of 'malasikt' (concern) and 'makabayan' (nationalism) that has allowed the organization tot hive in its endeavor of providing electricity and other forms of aid to raise awareness and connect people together, that has made it possible for the Foundation to conduct various programs in the areas of child care, environment and education. The study was also able to find out the various means by which the Foundations publicize their corporate citizenship. It was seen that both conventional mass media (i.e. television, radio and print) and new forms of media (i.e. corporate websites, social media, etc.) are utilized by the Foundations to communicate to their internal and external stakeholders.
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