00000cam a22000003a 4500 UP-99796217612956022 Buklod 20250220133914.0 aa r ||| u ta 250220s2010 xx d |||| || | 9789719186090 (iLib)UPD-00397767225 DECON eng HF 5415.12 P6 G654 2010 Go, Josiah Fundamentals of marketing in the Philippine setting J. Go [and] Chiqui Escareal-Go. 2nd ed. [Quezon City Mansmith and Fielders] c2010. 462 p. illustrations 22 cm. text rdacontent unmediated rdamedia volume rdacarrier "Understand the critical role of the marketing mix in the success and failure of a company's products and brands." -- t.p. Contents: Chapter 1: Marketing: An Introduction - - Chapter 2: Market Segmentation - - Chapter 3: Marketing Mix: The 4Ps of Marketing - - Chapter 4: Product Strategy - - Chapter 5: Customer Service Strategy - - Chapter 6: Pricing Strategy - - Chapter 7: Distribution Strategy and the Strategic Selling Cycle - - Chapter 8: Advertising Strategy - - Chapter 9: Sales Promotion Strategy - - Chapter 10: Putting It All Together: Diary of a Marketing Man. Marketing Philippines. Branding marketing Philippines. FI Monograph UPD DECON HF 5415.12 P6 G654 2010 Book