TY  - BOOK
T1  - Fundamentals of marketing in the Philippine setting
A1  - Go, Josiah
LA  - English
PP  - Quezon City
PB  - Mansmith and Fielders]
YR  - 2010
ED  - 2nd ed.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217612956022
OP  - 462
NO  - "Understand the critical role of the marketing mix in the success and failure of a company's products and brands." -- t.p.
CN  - HF 5415.12 P6 G654 2010
SN  - 9789719186090
KW  - Marketing : Philippines.
KW  - Branding marketing : Philippines.
ER  -