Communication science theory and research an advanced introduction - Krcmar, Marina; Roskos-Ewoldsen, David R.; Koerner, Ascan (New York Routledge, Taylor & Francis Group, 2016)
Introduction -- Part I Communication theory. 1. Introducing theory -- 2. What is communication? -- 3. History of communication -- 4. Philosophical underpinnings of quantitative approaches -- 5. Positivism/causality/explanation -- 6. Doing research in communication science -- Part II Communication research. 7. Mass media Effects Models -- 8. Media use models -- 9. Message processing -- 10. Interpersonal communication -- 11. Small group and Organizational communication -- 12. Persuasion -- 13. Political communication -- 14. Social media -- 15. Health communication -- 16. Relationships, marriage and family communication -- 17. The future of communication
Includes bibliographical references and indexes.
Keywords: Communication; Communication -- Research