Meeting, conference and convention management - 3G E-Learning LLC (New York, NY 3G E-Learning LLC, 2018)
Chapter 1. Introduction to meetings and conventions -- Chapter 2. Event management -- Chapter 3. Event marketing -- Chapter 4. Event evaluation and planning -- Chapter 5. Event promotion, advertising, and public relation -- Chapter 6. Event organization and follow up -- Chapter 7. Planning and organizing a conference -- Chapter 8. Event analysis -- Chapter 9. Event strategic planning and resource management -- Chapter 10. Logistics -- Chapter 11. Risk management for meetings and and events.
Includes bibliographical references (pages 347-348) and index.
Keywords: Meetings; Congresses and conventions