00000cam a22000004i 4500 UP-99796217612898543 Buklod 20181023135348.0 m |o d | ta 181023s2016 xx d r |||| u| 9781118772058 (cloth) (iLib)UPD-00396664901 FA-6677 F & J De Jesus Php 7,268.90 DLC DCFA rda eng DMLUC Z 246 M44 2016 Meggs, Philip B. author. Meggs' history of graphic design Philip B. Meggs and Alston W. Purvis. Sixth edition. Hoboken, N.J. John Wiley & Sons 2016. vi, 680 pages illustrations (some color) 29 cm text rdacontent unmediated rdamedia volume rdacarrier This book is printed on acid-free paper. Includes bibliographical references (pages 623-655) and index. Part 1 The prologue to graphic design -- The invention of writing -- Alphabets -- The Asian contribution -- Illuminated manuscripts -- Part 2 A graphic Renaissance -- Printing comes to Europe -- The German illustrated book -- Renaissance graphic design -- An epoch of typographic genius -- Part 3 The bridge to the twentieth century -- Graphic design and the industrial revolution -- The arts and crafts movement and its heritage -- Art nouveau -- The genesis of twentieth-century design -- Part 3 The modernist era -- The influence of modern art -- Pictorial modernism -- A new language of form -- The bauhaus and the new typography -- The modern movement in America -- Part 5 The age of information -- The international typographic style -- The New York school -- Corporate identity and visual systems -- The conceptual image -- Postmodern design -- National visions within a global dialogue -- The digital revolution--and beyond "Meggs' history of graphic design pioneered the coupling of the words "graphic design" and "history by developing and original narrative tracing the progression of a field originating with the development of writing and heading into the digital age. That was in 1983, and now this sixth edition continues the gold-standard tradition of authoritative coverage for designers in the digital age." -- Provided by publisher Graphic design (Typography) History. Book design History. Purvis, Alston W. 1943- author. FO UPD DCFA Z 246 M44 2016 Book