00000cmm a22000004i 4500 UP-99796217612880178 Buklod 20181010162133.0 t rm |||| ud ta 181010s2014 xx d u 9781592539277 (eBook) (iLib)UPD-00396663992 FA-10eb EBSCO Php 1,914.42 DCFA rda eng Z 246 S26 2014 Samara, Timothy author Design elements a graphic style manual : understanding the rules and knowing when to break them Timothy Samara. Second edition. Beverly, Massachusetts Rockport Publishers 2014 1 online resource, 288 pages illustrations (chiefly color). text rdacontent computer rdamedia online resource rdacarrier Previous edition: 2007 Includes index. IP-based subscription, access limited to within on campus computer network. Access via Electronic Resources of the UPD University Library Website. "This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The 20 Rules for Good Design has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery and how to put it all together.Expansion and new material includes:-Composition/layout, visual hierarchy,-Form and composition in relation to concepts and meaning-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses-Special color and printing techniques-Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together-Finding flexibility in design systems-The design process, from creative concept development and practical work-flow standpoints...-Plus a complete project case study with major decision-moments keyed to respective sections!Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a'visual language,'and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book." -- Provided by publisher Available also in print format (FA-6264). Graphic design (Typography). Layout (Printing). Electronic books. Available for University of the Philippines System via EBSCO. Click here to access http://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,uid&custid=ns198410&profile=ehost&db=nlebk&scope=site&AN=748826 (viewed 22 February 2019) FO UPD DCFA Electronic Resource