APA (7th ed.) Citation

Banasiewicz, A. D. (2013). Marketing database analytics: Transforming data for competitive advantage. Routledge.

Chicago Style (17th ed.) Citation

Banasiewicz, Andrew D. Marketing Database Analytics: Transforming Data for Competitive Advantage. New York: Routledge, 2013.

MLA (9th ed.) Citation

Banasiewicz, Andrew D. Marketing Database Analytics: Transforming Data for Competitive Advantage. Routledge, 2013.