A Study on management strategies at the growth stage of product life cycle

A Study on management strategies at the growth stage of product life cycle

Bibliografiske detaljer
Udgivet i:Industrial engineering & management systems 2, 2 (2003 (D)).
Hovedforfatter: Ishioka,Masaru
Andre forfattere: Yasuda, Kazuhiko, Iwata, Kouichi
Format: Article
Sprog:English
Fag:
Product development strategy.
Marketing strategy.
Product management.
Product life cycle.
Growth stage.