A Study on management strategies at the growth stage of product life cycle

Bibliografische gegevens
Gepubliceerd in:	Industrial engineering & management systems 2, 2 (2003 (D)).
Hoofdauteur:	Ishioka,Masaru
Andere auteurs:	Yasuda, Kazuhiko, Iwata, Kouichi
Formaat:	Artikel
Taal:	English
Onderwerpen:	Product development strategy. Marketing strategy. Product management. Product life cycle. Growth stage.