A Study on management strategies at the growth stage of product life cycle

A Study on management strategies at the growth stage of product life cycle

Podrobná bibliografie
Vydáno v:Industrial engineering & management systems 2, 2 (2003 (D)).
Hlavní autor: Ishioka,Masaru
Další autoři: Yasuda, Kazuhiko, Iwata, Kouichi
Médium: Článek
Jazyk:English
Témata:
Product development strategy.
Marketing strategy.
Product management.
Product life cycle.
Growth stage.