A Study on management strategies at the growth stage of product life cycle

Detalles Bibliográficos
Publicado en:	Industrial engineering & management systems 2, 2 (2003 (D)).
Autor Principal:	Ishioka,Masaru
Outros autores:	Yasuda, Kazuhiko, Iwata, Kouichi
Formato:	Artigo
Idioma:	English
Subjects:	Product development strategy. Marketing strategy. Product management. Product life cycle. Growth stage.