A Study on management strategies at the growth stage of product life cycle

Dettagli Bibliografici
Pubblicato in:	Industrial engineering & management systems 2, 2 (2003 (D)).
Autore principale:	Ishioka,Masaru
Altri autori:	Yasuda, Kazuhiko, Iwata, Kouichi
Natura:	Articolo
Lingua:	English
Soggetti:	Product development strategy. Marketing strategy. Product management. Product life cycle. Growth stage.