Utak at puso the brand identity of the UP PEP Squad - Alcantara, Anna Maria C. 1996-; Diaz, Francis C. (Quezon City College of Human Kinetics, University of the Philippines Diliman, 2018)
Vita.
Thesis (Bachelor in Sports Science)--University of the Philippines Diliman
Keywords: Branding (Marketing).; Branding (Marketing) -- Management; Cheerleading -- Philippines -- Diliman (Quezon City)