Market profiling of selected cosplayers in Metro Manila

The increasing popularity and strong spending habits of the cosplay community makes them a valuable target for clothing-related business. This study created a market profile of selected cosplayers in Metro Manila according to their demographic and behavioral characteristics in cosplaying. It also id...

Full description

Bibliographic Details

Main Author:	Vergara, Veronica Jean G. (Author)
Other Authors:	Caragay, Kristyn T. (adviser.)
Format:	Thesis
Language:	English
Subjects:	Young consumers > Philippines. Clothing trade > Marketing.