TY  - THES
T1  - OPM is not dead a hypermodal analysis of the websites Radio Republic and Pindie Music as a means of promoting OPM
A1  - Esquivias, Michelle Anne P.
A2  - Salonga, Aileen O.
LA  - English
PP  - Quezon City
PB  - College of Arts and Letters, University of the Philippines Diliman
YR  - 2014
UL  - https://tuklas.up.edu.ph/Record/UP-99796217612792120
AB  - The study aims to look into how the creators of two OPM websites Radio Republic and Pindie Music make use of hypermodal resources to carry out an advocacy for local music.  The study makes use of data gathered from the websites and from an interview conducted with the creator of Pindie Music.  It provides textual analyses of the websites, in which it is shown that Radio Republic and Pindie Music both make use of the hypermodal resources to develop presentational and orientational meaning that ultimately  point to a vitality in the local music scene, and also to the subsequent encouragement of the reader or user to promote this vitality.  In the succeeding comparison and contrasting of the websites, it can be seen that while the websites share a common advocacy and some hypermodal techniques in fleshing the advocacy out, Radio Republic and Pindie Music approach their readers differently. Radio Republic is more inclusive in its construction of participation in local music scene, while Pindie Music is more discriminating and presentational.  However, the study is concluded with the use of theorizations about the concept of the music scene, and how they frame the enactments of the two websites as promotions of the local.  It is then asserted that these commonalities and differences in technique point to the many avenues creators or producers of hypermodal or multimodal text can take when it comes to forwarding certain messages.
CN  - LG 993.5 2014 E7 E87
KW  - Music radio stations : Philippines.
KW  - Songs, Tagalog.
KW  - Popular music : Philippines.
ER  -