An outside-in approach to resource-based theories.

An outside-in approach to resource-based theories.

書目詳細資料
發表在:Journal of the academy of marketing science V. 42, 1 (2014).
主要作者: Day, George S.
格式: Article
語言:English
主題:
Resource-based theories of strategy.
Outside-in strategies.
Adaptive capabilities.
Dynamic capabilities.