An outside-in approach to resource-based theories.

An outside-in approach to resource-based theories.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of the academy of marketing science V. 42, 1 (2014).
Príomhchruthaitheoir: Day, George S.
Formáid: Alt
Teanga:English
Ábhair:
Resource-based theories of strategy.
Outside-in strategies.
Adaptive capabilities.
Dynamic capabilities.