An outside-in approach to resource-based theories.

Библиографические подробности
Опубликовано в::	Journal of the academy of marketing science V. 42, 1 (2014).
Главный автор:	Day, George S.
Формат:	Статья
Язык:	English
Предметы:	Resource-based theories of strategy. Outside-in strategies. Adaptive capabilities. Dynamic capabilities.