An outside-in approach to resource-based theories.

An outside-in approach to resource-based theories.

Opis bibliograficzny
Wydane w:Journal of the academy of marketing science V. 42, 1 (2014).
1. autor: Day, George S.
Format: Artykuł
Język:English
Hasła przedmiotowe:
Resource-based theories of strategy.
Outside-in strategies.
Adaptive capabilities.
Dynamic capabilities.