An outside-in approach to resource-based theories.

An outside-in approach to resource-based theories.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of the academy of marketing science V. 42, 1 (2014).
Egile nagusia: Day, George S.
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Resource-based theories of strategy.
Outside-in strategies.
Adaptive capabilities.
Dynamic capabilities.