An outside-in approach to resource-based theories.

Detalles Bibliográficos
Publicado en:	Journal of the academy of marketing science V. 42, 1 (2014).
Autor principal:	Day, George S.
Formato:	Artículo
Lenguaje:	English
Materias:	Resource-based theories of strategy. Outside-in strategies. Adaptive capabilities. Dynamic capabilities.