An outside-in approach to resource-based theories.

An outside-in approach to resource-based theories.

Podrobná bibliografie
Vydáno v:Journal of the academy of marketing science V. 42, 1 (2014).
Hlavní autor: Day, George S.
Médium: Článek
Jazyk:English
Témata:
Resource-based theories of strategy.
Outside-in strategies.
Adaptive capabilities.
Dynamic capabilities.