Gruner, R. L. Firm-hosted online brand communities and new product success. Journal of the academy of marketing science.
Citación estilo ChicagoGruner, Richard L. "Firm-hosted Online Brand Communities and New Product Success." Journal of the Academy of Marketing Science .
Cita MLAGruner, Richard L. "Firm-hosted Online Brand Communities and New Product Success." Journal of the Academy of Marketing Science, .
Warning: These citations may not always be 100% accurate.