Gruner, R. L. Firm-hosted online brand communities and new product success. Journal of the academy of marketing science.
Lua i Stíl Chicago (17ú heag.)Gruner, Richard L. "Firm-hosted Online Brand Communities and New Product Success." Journal of the Academy of Marketing Science .
Lua MLA (9ú heag.)Gruner, Richard L. "Firm-hosted Online Brand Communities and New Product Success." Journal of the Academy of Marketing Science, .
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