Gruner, R. L. Firm-hosted online brand communities and new product success. Journal of the academy of marketing science.
Chicago-viite (17. p.)Gruner, Richard L. "Firm-hosted Online Brand Communities and New Product Success." Journal of the Academy of Marketing Science .
MLA-viite (9. p.)Gruner, Richard L. "Firm-hosted Online Brand Communities and New Product Success." Journal of the Academy of Marketing Science, .
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