Gruner, R. L. Firm-hosted online brand communities and new product success. Journal of the academy of marketing science.
Citace podle Chicago (17th ed.)Gruner, Richard L. "Firm-hosted Online Brand Communities and New Product Success." Journal of the Academy of Marketing Science .
Citace podle MLA (9th ed.)Gruner, Richard L. "Firm-hosted Online Brand Communities and New Product Success." Journal of the Academy of Marketing Science, .
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