APA (7th ed.) Citation

Gruner, R. L. Firm-hosted online brand communities and new product success. Journal of the academy of marketing science.

Chicago Style (17th ed.) Citation

Gruner, Richard L. "Firm-hosted Online Brand Communities and New Product Success." Journal of the Academy of Marketing Science .

MLA (9th ed.) Citation

Gruner, Richard L. "Firm-hosted Online Brand Communities and New Product Success." Journal of the Academy of Marketing Science, .

Warning: These citations may not always be 100% accurate.