Constructing celebrities as political endorsers parasocial acts, cultural power, and cultural capital

Constructing celebrities as political endorsers parasocial acts, cultural power, and cultural capital

Detalhes bibliográficos
Autor principal: Centeno, Dave De Guzman
Formato: Livro
Idioma:English
Publicado em: Quezon City College of Business Administration, University of the Philippines c2015
coleção:UPCBA research paper : 15-09
Assuntos:
Political campaign > Philippines.
Celebrities in politicl campaign.
Advertising, Political > Philippines.