Constructing celebrities as political endorsers parasocial acts, cultural power, and cultural capital

Constructing celebrities as political endorsers parasocial acts, cultural power, and cultural capital

Bibliographic Details
Main Author: Centeno, Dave De Guzman
Format: Book
Language:English
Published: Quezon City College of Business Administration, University of the Philippines c2015
Series:UPCBA research paper : 15-09
Subjects:
Political campaign > Philippines.
Celebrities in politicl campaign.
Advertising, Political > Philippines.