00000cam a22000004i 4500 UP-99796217612791155 Buklod 20180613092816.0 m |o d | ta 180613s2016 xx d r |||| u| 9781138888203 (paperback) (iLib)UPD-00363112325 DLC DMC rda eng DMLUC E 169 Z82 F57 2016 Fiske, John author. Media matters race and gender in U.S. politics John Fiske. Second edition. London Routledge Taylor & Francis Group 2016. xxx, 332 pages 22 cm text rdacontent unmediated rdamedia volume rdacarrier With a new introductory essay on Learning how to Fiske : theorizing cultural literacy, counter-history, and the politics of media events in the 21st century by Black Hawk Hancock."--Title page. Includes bibliographical references (pages 311-315) and index. "Media Matters takes us to the heart of social inequality and the call for social justice by interrogating some of the most important issues of its time. Fiske offers a practical guide to learning how to interpret the ways that media events shape the social landscape, to contest official and taken-for-granted accounts of how events are presented/conveyed through media, and to affect social change by putting intellectual labor to public use. A new introductory essay by former Fiske student Black Hawk Hancock explains the theoretical and methodological tools with which Fiske approaches cultural analysis, highlighting the lessons today's students can continue to draw upon in order to understand society today."--Provided by publisher. Popular culture United States. Mass media Political aspects United States. Politics and culture United States. United States Politics and government 1989-1993. United States Politics and government 1993-2001. FO UPD DMC E 169 Z82 F57 2016 Book