00000cam a22000004i 4500 UP-99796217612791145 Buklod 20180611120853.0 m |o d | ta 141209s2016 nyu rb |001 0|eng d 9781138901025 (paperback) (iLib)UPD-00363112309 DLC DMC rda eng DMLUC P 96 M34 L33 2016 Hollifield, C. Ann author. Media management a casebook approach C. Ann Hollifield and [three others]. Fifth edition. New York Routledge 2016. xxi, 416 pages 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Routledge communication series Originally published: Media management / Stephen Lacy. 1993. Includes bibliographical references (pages 377-397) and indexes. Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment. Mass media Management Case studies. Wicks, Jan LeBlanc author. Sylvie, George author. Lowrey, Wilson author. FO UPD DMC P 96.M34 L33 2016 Book