Managing today's news media audience first
Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
CQ Press, and imprint of SAGE Publications, Inc.
[2016]
|
| Subjects: |