Image building through political television advertising in the 2016 presidential campaign - Tatcho, Orville B. 1990-; Paragas, Fernando DL Cruz; University of the Philippines Diliman. College of Mass Communication (Quezon City : College of Mass Communications, University of the Philippines Diliman, 2017.)
Vita.
Thesis (Master of Arts in Communication)--University of the Philippines Diliman
Keywords: Presidents -- Philippines -- Election; Advertising, Political -- Philippines