Sports business management decision making around the globe

Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O'Reilly, and Dav...

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書目詳細資料
Main Authors: Foster, George 1948- (Author), O'Reilly, Norm, 1973- (Author), Davila, Antonio (Author)
格式: 圖書
語言:English
出版: London Routledge, Taylor & Francis 2016.
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