00000cam a22000004i 4500 UP-99796217612712454 Buklod 20180322110210.0 m |o d | ta 180322s2016 xx d r |||| u| 9780857857620 (pbk) (iLib)UPD-00360915973 Ar-6584 ABS Php 2,414.70 CAL-13718 Megatext Php2,680.00 DEL Prof. Wystan Dela Peña DLC DARC rda eng DMLUC NK 1510 H675 2016 Houze, Rebecca author. New mythologies in design and culture reading signs and symbols in the visual landscape Rebecca Houze. London Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc [2016] ©2016 xii, 260 pages illustrations (some color) 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Machine generated contents note: -- Acknowledgements -- List of Figures -- Introduction -- 1. Green -- 2. Gateway -- 3. Bull's-Eye! -- 4. I is for Indian -- 5. The False Mirror -- 6. One State Two State, Red State Blue State -- 7. DS -- 8. Sports and Leisure -- 9. The Grid -- Conclusion -- Index. "Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"--Provided by publisher. Communication in design United States. Design Social aspects United States. Signs and symbols United States. FO UPD DARC NK 1510 H675 2016 UPD DCAL NK 1510 H675 2016 UPD DCFA NK 1510 H675 2016 Book