Social networks and their economics influencing consumer choice - Birke, Daniel (Chichester, West Sussex, United Kingdom John Wiley & Sons, Ltd, 2015)
Preface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire.
Includes bibliographical references and index.
Also available in electronic format.
Keywords: Social networks -- Economic aspects; Consumer behavior