APA (7th ed.) Citation

Zikmund, W., D'Alessandro, S., Winzar, H., Lowe, B., & Babin, B. (2017). Marketing research (4th-Asia-Pacific edition.). Cengage Learning Australia.

Chicago Style (17th ed.) Citation

Zikmund, William, Steve D'Alessandro, Hume Winzar, Ben Lowe, and Barry Babin. Marketing Research. 4th-Asia-Pacific edition. South Melbourne, Victoria: Cengage Learning Australia, 2017.

MLA (9th ed.) Citation

Zikmund, William, et al. Marketing Research. 4th-Asia-Pacific edition. Cengage Learning Australia, 2017.