Electronic media then, now and later - Medoff, Norman J.; Kaye, Barbara K. (New York Routledge, 2017)
Preface -- Chapter 1 Opting Into Today's Media -- Chapter 2 From Marconi to Mobile Listening -- Chapter 3 Television : From Radio With Pictures to Video Screens Everywhere -- Chapter 4 Television and Radio Programs and Programming -- Chapter 5 Interconnected by the Internet -- Chapter 6 Digital Devices : Up Close, Personal, and Customizable -- Chapter 7 Advertising : From Clay Tablets to Digital Tablets -- Chapter 8 Audience Measurement : Who's Listening, Who's Watching, Who's Surfing? -- Chapter 9 Social Media : Private Conversations in Public Places -- Chapter 10 The Business of Entertainment and Media Ownership -- Chapter 11 Media Operations -- Chapter 12 Feature Films : 'The Movies' -- Chapter 13 The Personal and Social Influence of Media
Keywords: Multimedia systems; Digital media; Digital media -- History; Digital communications; Broadcasting -- History; Mass media -- History; Telecommunication -- History